Video Of The Week - Coke's 'Hug Me' Machine Dispenses Free Soda
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It seems like advertisers are getting increasingly innovative in their approach to getting the word out. First there is Denmark's Generous Store that hands out gourmet chocolate in exchange for good deeds and now a 'Hug Me' vending machine that dispenses free coke cola in exchange for, you guessed it . . . . . . . A hug!
The vending machine that was recently installed at the National University of Singapore is the brainchild of advertising and marketing company Ogilvy & Mather, and is part of Coca Cola's new marketing initiative called 'Open Happiness'.
To emanate this joyful emotion, the machine has the words 'Hug Me' written in lieu of a Coke Cola Ad. When a human fulfills that wish by wrapping his/her arms around it, the machine returns the favor by dispensing a chilled can of coke! Judging by the delighted squeals from the students, the machine is definitely creating a ton of 'Open Happiness' on the University campus.
Resources: newsfeed.time.com
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991 Comments
- uiiiabout 7 yearsno fair ! they get free soda!
pusheenicornalmost 4 yearsDude be grateful for what you got (GIMME THAT COLA! 😇)
kittykitkatover 7 yearsThat so nice! You don't even have to pay for the soda it just gives you it! Coke is a very nice company.- meeeover 7 yearswe all one of those:)
mariah246almost 8 yearsI wish i had one if those. I bet they cost a of money.- anonymousabout 8 yearshow much would that machine cost?? i think i have enough
legitgamer2005about 8 yearsWont there be like thousands of germs on that? Like if you agree that it can cause sickness
coolomgacoolabout 8 yearsthat is so cool
madimin05about 8 yearswish i had oneeeee- madimin05about 8 yearscool wish i had one at school.
iifreezeabout 8 yearsi will give 999999999 for the machine but u gotta load it up w/ sodas sooo
